The next big thing in design is circular. The circular economy isn’t just about finding a way to reuse the materials that we already have, it’s about rethinking the way we design products.
Tim Brown, CEO of IDEO gives insight into the new wave of design; the need to think not just about the product itself, but the life cycle of the product and materials.
IDEO and The Ellen MacArthur foundation have teamed up to create a guide that helps businesses design for the circular economy. It’s called The Circular Design Guide.
ReCircle’s recycling system will play an important part in the circular economy loop, supplying 100% closed-loop recycled materials to be used in again and again in products. The key to making this work is to rethink the value of our materials.