IDEO's Tim Brown on designing for a Circular Economy

The next big thing in design is circular. The circular economy isn’t just about finding a way to reuse the materials that we already have, it’s about rethinking the way we design products.

Tim Brown, CEO of IDEO gives insight into the new wave of design; the need to think not just about the product itself, but the life cycle of the product and materials.

IDEO and The Ellen MacArthur foundation have teamed up to create a guide that helps businesses design for the circular economy. It’s called The Circular Design Guide.

ReCircle’s recycling system will play an important part in the circular economy loop, supplying 100% closed-loop recycled materials to be used in again and again in products. The key to making this work is to rethink the value of our materials.


Help us create a truly sustainable closed-loop recycling system. Find out how you can help by joining our launch list using the form below. You can also find us on Facebook and Twitter.

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